Our Services — PSI Research

Quality Research Through
Passionate Expertise

Specializing in high-impact Quantitative and Qualitative research services

Quantitative

  • Home Placement/ Usage Test
  • Centre Location Test (CLT)
  • On-Site Experience (OSE)
  • Customer Satisfaction (B2C)
  • Street Intercepts
  • Brand Image & Health Studies
  • Mystery Shopper Programs
  • Car Clinic & Automotive

Qualitative

  • Focus Group Discussions (FGD)
  • In-Depth Interviews (IDI)
  • In-Home Visits & Immersions
  • Ethnography Studies
  • Accompanied Shopping
  • Online Consumer Panels
  • Narrative & Behavior Analysis

Built for Product and Consumer Validation


Product and Usage Testing

  • Home Use Test (HUT)
  • Central Location Test (CLT)
  • Sensory and product evaluation
  • New Product Development (NPD) research

Brand and Customer Measurement

  • Usage and Attitude (U&A) studies
  • Customer Satisfaction (CSAT) studies
  • Brand health and brand image studies

Field and In-Market Execution

  • Consumer panels
  • Street intercepts and on-site studies
  • Mystery shopper and display test studies

We Help Clients Test, Validate And Improve With Greater Confidence Before Scaling Decisions.

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Vast expertise across Global Industries

We have delivered actionable insights for a diverse portfolio of sectors:

Fragrance and flavour Laundry care Personal care Oral care Household cleaners Food and beverage Seasoning and condiments Baby care Automotive Home appliances Banking and insurance Telco Healthcare Retail Property Education Agricultural sectors

Being Flexible is our Motto

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